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The Prow, Stratford Housing

The Prow Tower is part of a larger residential masterplan of 700 homes, completing the Eastbank Masterplan, set within the Queen Elizabeth Olympic Park in London.

East Bank, Stratford Waterfront, London
Ballymore + London Legacy Development Corporation
51°32'33.9"N 0°00'56.5"W
  • East Bank: Creating a Cultural Quarter
    London, United Kingdom, 21 November 2023 - June 2024

The Prow building presents a strong monolithic form within the park, visible as a point of arrival from the North. The building is set out in 3-storey orders bringing a measure to the building that relates to the civic scale of the cultural buildings in Eastbank. 

Large scale triple storey openings, erode the solid mass of the building to create recessed balconies, adding depth to the facade and providing shelter from the wind. When viewed from a distance in The Park, the large, city-scaled openings for the grouped balconies articulate the form of the building.

The tower comes directly to the ground to address the public realm and engage with passers by. At the point of the site, a passage is cut through the base of the building, a civic gesture at this important arrival point to Eastbank. 

Triangular shaped columns create strong contrasts of light and shade to the facade at the base of the building. Between these, the facade is transparent on both sides, allowing clear views into a double height retail space.

Precast forms a strong plinth to the tower, reinforcing the relationship with its precast civic neighbours and creating an important welcome to the site. Above this, the faceted form of the tower is crafted in brick. 

The solidity of the building is expressed by making definite cuts into its form. Angled sills and angled balconies are clad in glazed brick, together they make an adornment to the facade.


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